A Comprehensive Guide to Deploying an App on the App Store


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If you're an app developer, one of your primary goals is likely to get your application into the hands of users. While there are numerous platforms available, the Apple App Store is undoubtedly one of the most significant. In this guide, we will delve into the specific process of launching an iOS app on the Apple App Store.

Commencing the Journey: The Process of Deploying an iOS App on the App Store

Deploying your iOS application on the App Store marks the final phase of the development process. Ideally, at this point, your application should be fully developed, rigorously tested, and ready for use. The App Store won't entertain any incomplete applications, so ensure your app is ready before proceeding.

Legal Prerequisites for App Launch

Before launching your app, you need to consider the legal prerequisites. For instance, if your target market includes European Union countries, your app must adhere to General Data Protection Regulation (GDPR) guidelines. If your app involves in-app purchases or payment collection, you must comply with the Payment Card Industry (PCI) guidelines.

You should consult the official Agreements and Guidelines for Apple Developers to ensure your app meets all the necessary requirements, especially those related to user data handling. Any content in your app should be either created by you or used with proper authority. Misuse of content can lead to your app's rejection or removal from the App Store.

Apple Developer Account and Apple ID

To submit your app, you'll need an Apple Developer account and an Apple ID. Although not mandatory, it's common to submit your app from a macOS-running computer due to the software tools used.

App Store Submission Requirements

Before you start the submission process, familiarize yourself with the App Store review guidelines . Here are some key points to remember:

  • Developers are responsible for ensuring their apps, including analytics services, third-party SDKs, ad networks, etc., comply with Apple's guidelines.
  • Manipulating ratings or cheating the review system can lead to your app's removal and your expulsion from the developer program.
  • All apps must meet Apple's guidelines regarding apps for kids.
  • Apps may not include objectionable content.
  • The app's privacy policy must comply with all Apple guidelines.
  • Apps must be complete and fully functional before submission.
  • Apps must follow certain technical requirements and software standards.
  • Copying another app with minor changes is not allowed.
  • Apps must have minimum functionality beyond a mobile website.

The App Store Review Guidelines are extensive, covering safety, performance, business, design, and legal aspects. Make sure to review these in detail.

The Six-Step Process to Deploy an iOS App

The process of deploying an app on the App Store can be broken down into six steps:

  1. Join the Apple Developer Program: You must be a member of the Apple Developer Program to submit an app to the App Store. If you haven't already, sign up for an Apple developer account. The annual membership fee starts at $99.

  2. Prepare the App for Submission: Set the bundle ID in Xcode, configure your app version number, and set the app category. Prepare an app icon and provide a launch screen.

  3. Create a Listing via App Store Connect: App Store Connect is where you'll upload and manage your app. Complete the necessary information, including the app name, category, and privacy policy URL.

  4. Capture App Store Screenshots: Prepare screenshots to showcase your app's features. Follow the screenshot specifications outlined by Apple.

  5. Upload the App Using Xcode: Upload your app using Xcode only when you're confident that it's bug-free and runs as intended.

  6. Submit the App for Review: Once you've uploaded the app, wait for App Store Connect to process the upload. Then, submit it for review.


Publishing an iOS app and navigating the Apple review process might seem daunting, especially if you're a first-timer. However, with the right knowledge and preparation, you can make the process smoother and more efficient.

Remember, if you're still in the planning phase of your app project, consider seeking professional assistance to ensure your app meets all necessary guidelines and requirements.

By following this comprehensive guide, you can increase your chances of successfully launching your iOS app on the Apple App Store.

Disclaimer: This guide is intended to provide general information about publishing an iOS app on the App Store. The information does not take into account your specific circumstances and is not advice. You should consult with a professional where appropriate. Neither the author nor the publisher is liable for any damages arising from the use of this information.

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